Globalization has made co-creation an interesting area of human curiosity and research action. The challenge is how we should understand, create meaning around co-creation and use it to make our innovations sustainable, beyond our own geographical reference.
To do that, co-creation does not presuppose the preeminence of knowledge, but a need for shared experience around a locus where work of the solution will occur.
The central question is how best to apply the idea of co-creation aiming at creating future markets with a focus on innovative sets of products, policies, strategies, alliances, services and models. read more »